Your startup has to have it.
Without it you are boring. Boring leads to closing the doors of your startup.
An exciting product excites users who spread the word excitedly to more users who spread the word further. Word-of-mouth goes global very fast, without needing to be provoked.
Advertising can’t do that. An exciting product does it.
Spending billions on advertising a product that makes people yawn ends up with a lot more people yawning.
That’s why no one can build a brand by advertising.
Spreading the word wins. Buzz. PR. Viral. That’s what startup marcom is all about. Marketing communications makes WOW!
I wish you The Best on your Adventure!