It’s ready. To be launched. For people to use.
Emotions are at a peak. Everyone feels a sense of eagerness and elation, as well as doubts and fears. You will feel intense human reactions to real risk. High risk.
First challenge: Will the dog eat the dog food?
How eager will customers be to use it? How many will there be?
In this stage, serial entrepreneurs intensely focus on staying in touch with end users, reading emails from customer service feedback. scouring social media for comments good and bad, reading blogs that rave or dump on your precious new thing.
A few months after launch, reality settles in as statistics show how hot – or not – the first product is. One extreme or the other will emerge. Exciting or boring.
If hot, then your leadership team will put all of its resources into an intense drive, pushing as hard as possible to grow sales to larger and larger levels. Urgency prevails, your people keep looking over their shoulders to see if a competitor is behind them, racing to catch up.
If not hot, your leaders will huddle and start discussing what to change, and how to do that: alter the product features, its marketing, its technology, change sales channels -- anything that could get sales growing. Deep doubts sink in. Fear creeps inside. Talk begins about perhaps pivoting to a much different business. It's a dark time that can cause even the strongest character to give up.
Boring is all to common for the reception of a first product. That is one reason to do careful market research before launching. Asking real people what they think about your proposed product, what they would expect to pay for it, and what they would suggest be changed, are things something all serial entrepreneurs do. First timers seldom do that, and pay the price.
I wish you The Best on your Adventure!