A startup’s prime objective is: “To become the gorilla of a new category.”
- Google = search
- Facebook = social networking.
- Uber = ridesharing.
- Twitter =microblogging (“short news”).
You are branded – forever. Everyone knows what word or two your name stands for.
Once you are the gorilla, your name becomes synonymous with the category: “Let’s find out: Goggle it!”
Marketing’s job is to find or invent a new category.
Give it a name. Set out to dominate it. Out-run, out-last, overcome competing startups in the way.
I wish you The Best on your Adventure!