Startups begin with a founder or two. They are the first employees of the company. They have the idea for the startup.
Typically founders quickly add a handful of employees who together intensely focus on getting started, finishing proof of concept ASAP, and moving on to build the first product for launch. Sounds wonderful and exciting. Positive emotions run high. Everything feels great!
However, sobering reality quickly arrives. A short time after the first product launch, the tiny startup becomes increasingly complex, more difficult to steer for the founder and initial team. It’s not just about bad things happening. Even a poor decision about how to cope with a good thing (soaring sales) can do serious damage, or worse.
Typically, initial sales begin to accelerate for a few months, then growth slows and drops, but then jumps up, and that pattern begins repeating, month after month. The founder and initial core team find themselves on a wild roller coaster. Employees get emotionally strained, tempers flare, mistakes occur increasingly, unexpected events become frequent, and worse. Morale drops, investors and board members get nervous, often realizing the new enterprise is running nearly out of control. They begin meeting to debate if the founder and crew can keep the wheels on.
At this point, the founder’s lack of experience and ability become clear. Strategic decisions must be made that depend on the ability of the company to execute them. But the founder is in over his or her head. The founder is floundering.
What to do? Call in the people who can get the company back on the track to success.
Those are the startup builders, masters of executing startup plans. They fearlessly step into chaotic conditions, get the fledgling business under control, grasp the vision and set into motion the daily work required to deliver what the founder has been dreaming.
Together, the founder – who is the author and keeper of the flame of the vision – is able to join arms with the new arrivals who together march forward, keeping sales rising as a real company takes shape, as the growing number of employees deliver what is required day after exciting day.
Builders are fast studies, every day they learn something and innovate quickly. They are constantly using their brains to get ahead and stay ahead of the competition. Eric Ries, author of The Lean Startup put it this way: “The only way to win is to learn faster than anyone else.”
Bottom line: Savvy founders add startup builders before the floundering starts.
- Startup Managers Are Special
- Startup Managers Work in Turmoil.
- Startup Pivot Managers Have Guts
- Startup Recruiting and Organizing
- The Marketable Startup CEO
- The Floundering Startup Founder
- Startup Builders Focus on What’s Important
I wish you The Best on your adventure!