Anything can happen during the tornado stage.
The objective is to get ASAP to the amazing moment when the startup has shifted from selling to taking orders. Orders coming in so fast that employees wonder if the wheels will stay on.
It’s a long way from first product launch to that moment – when sales are soaring, month after month. In between the founder and leaders will run into the unexpected, big surprises, major encounters that must quickly be deal with.
It’s the stage where the executioners of the plan for the new enterprise arrive in great numbers, to make the decisions that make the sales soar.
They are especially skilled at coping well with the daily unexpected, the big jolts, upset employees, angry customers, disappointing suppliers, pushy strategic partners, and vicious competitors.
They can recruit the vital people needed to continue the growth of the rapidly growing enterprise. They can keep disappointed employees on the job. And replace those that had to go.
When it breaks, they fix it. When it needs feeding, they deliver the food. When it needs to be left alone, they know when to step back and wait.
It’s a wild time, twisting and turning in unexpected ways. You will need those special people who love it.
I wish you The Best on your Adventure!