Your startup has to have it.
Without it you are boring. Boring leads to closing the doors of your startup. WOW! leads to amazing success.
An exciting product excites users who spread the word excitedly to more users who spread the word further. Word-of-mouth goes global very fast, without needing to be provoked.
Advertising can’t do that. An exciting product does it.
Spending billions on advertising a product that makes people yawn ends up with a lot more people yawning.
That’s why no one can build a brand by advertising.
Spreading the word wins. Buzz. PR. Viral. That’s what startup marcom is all about. Marketing communications.
Better is death. So are other “er” words: Quicker, Cheaper, Faster.
Craft your initial idea, sculpt it until it has WOW!
How do you know if it has WOW!? – that’s simple, try it out on people. Quick interviews with real people. No need for huge surveys. Simple and quick.
When they get excited, you’ve got WOW!
That’s the beginning of your startup trail that leads to success. All else will detour you to the desert of startup death lands.
I wish you The Best on your Adventure!