Wow, these times are exciting!
Fresh start-ups with great ideas are popping up by the hour.
The New Boom has begun. It's not yet peaking as a bubble does, so take advantage of it and AVOID THE DREADED "BETTER" DEATH.
I keep getting contacted by people who want to do "better" start-ups. Argh!!!!!! Better is death. To live and thrive, you have to be "different".
DIFFERENT IS LIFE
BETTER IS DEATH
Memorize that. Repeat it daily. Live it.
Still don't get it? Watch this video on being different from Al Ries (rated on of the Top Ten Marketing Minds living today, by Advertising Age).
Now go do it!
BOTTOM LINE: Your start-up has to be DIFFERENT to win. BETTER IS DEATH. VCs know it. Serial entrepreneurs live it. You can do it. It is central to building an unfair competitive advantage.
I wish you The Best on your Adventure!