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Friday, 13 July 2007


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Matt, after the sketch is done and your story told, the adventure begins. Like the push-off from the top of the mountain, you have a good idea of where you want to end up, the path you have planned to get there and tactics along the way.

As you encounter the unexpected along the route, you make changes. That is what "execution" is all about.

It is not complete abandonment of your original idea. Rather, it is modification of it (until it is clearly time to bail. e.g. Microsoft decides to copy you and give it away for free.).

That is one thing that makes startup managing so special.

John, I've been advised by other successful entrepreneurs that when it comes to worrying about the business plan, once you've got one ironed out, you should worry less about it and focus on growing the company, attracting new customers, and proving the business model...


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