Nesheim Online

IS A STARTUP INCUBATOR ACCELERATOR FOR YOU? Some lessons from serial entrepreneurs

The latest startup fad is about "accelerators".

The last generation was dubbed "incubators". The lessons about them, from serial entrepreneurs, is worth thinking about before you choose to go that route for your first enterprise.

The current rush to try using a startup accelerator is well documented.Try reading about it in this Wall Street Journal report: "Start-Ups Crowd Accelerators".

So is an accelerator right for you?

Here are some things to ponder that serial entrepreneurs have learned about startup accelerators:

• They sound great to first-time entrepreneurs. What could be better? Great people instantly welcome you, offer free advice and quick access to real cash. Compared with going it alone, living on your savings for months before getting real money from angels or venture capitalists, that is very attractive. Yet there are some sobering realities to ponder before leaping into an accelerator.
• Their money is expensive. For $12,000 you would be charged 5% to 10% of your startup. That could be worth $2 million of you sell out later for, say $20 million. If you had kept that yourself, it would have gone to you, or you could have used it to attract needed employees.
• The great helpers are busy doing other things. Helpers in accelerators are mostly people wishing they could join the next Facebook. Or they are in the business of selling services such as legal and accounting help. Few have the deep experience the first-timers is eagerly seeking. If you are willing to settle for that level of basic business assistance, then you'll find it at the accelerator. It can be helpful, but it is not from the amazingly talented people pool that you might be expecting to pick from.
• The cash is a drop in the bucket. Your startup can not do much with $10 to $20 thousand of cash. Good technical people are able to find good jobs paying good salaries. Ditto with marketing and business development people. They are looking for full salaries that will use up your accelerator cash in one month.
• You still have the heavy lifting to do. After your initial idea gets scrubbed, worked over, and modified, you still have the hard work to do yourself. It is up to you to execute your first idea and begin the process of transforming it into something very valuable to end users and customers. Your accelerator advisors will be busy with a dozen or so other startups. It is up to you to find the missing people, recruit them (with no money for salaries), and get them working for you. Same goes for developing the product/service, preparing the marketing and so on.
• Other solutions can be free. Advisors and mentors are available who do not work in an accelerator. They include experienced people from the venture community: serial entrepreneurs, lawyers, angel investors, accountants, human resource recruiters, and venture capitalists. I've seen such people welcomed by first-timer entrepreneurs and seen them receive outstanding advice (and they get an offer to return for more) at no cost (stock or cash). Why? Because each knows what it is like to be a first-timer, is willing to contribute advice (as they sought in the beginning) and want to not miss a great idea for a great startup.
• Other solutions can be more useful. Try considering some of these and compare them with an accelerator:
  • Early contact with angel investors often opens a link between first-timer and a very experienced business person. That can lead to a small seed round of financing, with more to follow.
  • Starting with an "advisory meeting" with a great venture capitalist can cement a relationship that leads to a business plan that wealthy private business people finance (often in large public corporations that the venture capitalist financed years earlier).
  • Classes in entreprenership can be found in nearly every school. Taught by experienced people, they cover the basics in depth of what you need to be successful. The cost of the courses are very low and rich in content. Some are online and self-paced.
  • And you can simply spend three months doing "informational interviews" with CEOs and core team members of startups. You'll be amazed at how much you learn listening to them over a cup of coffee or lunch. A few have written books.
  • The nice thing about all of these is that you have not spent any cash or given away any shares.

BOTTOM LINE: "What is my alternative?" is the first question a serial entrepreneur asks him or herself when thinking about doing the next startup. Accelerators have their place in the startup world, but are not the be-all for everyone. To move from idea to clever plan that has a chance to contruct an unfair competitive advantage you'll need a lot more help than can come from an accelerator. Serial entreprenurs know that. So try contacting a few and give your alternatives consideration as you plan your next step.

I wish you The Best on your Adventure!

SPONTANEOUS STARTUPS (PART 2): Learn from a real $300 million example

Spontaneous Startups just happen. Often very well.

Today I'll share an amazing example of a real new enterprise that spontaneously rose from nothing to sales of over $300 million (and climbing).

EXAMPLE

The startup is Wayfair.

Its on-line service sells "everything for the home."

Why don't you know about them? That's part of their story and it's a clever one, filled with excitement, risk and extraordinary success.

I highly recommend you read the well written story (just click on the Wayfair link above) in which the two founders, Niraj Shah and Steve Conine, tell how they moved from startup idea to startup idea until one day they found a very special idea for their new enterprise would become Mayfair. It simply "occurred to them".

As you dissect this amazing saga (it took years and a lot of hard work), keep the following characteristics in mind, they'll help you glean extra value from your thinking, they will generate things to apply to your own startup:

• Stalled with several startups, bailed (wisely) one after the other, until they got The Big Idea.
• Took no venture capital until success was very clear, years after starting.
• Stayed focused, did not get distracted during early formation years.
• Looked and looked and looked for a better idea than the one they had at the moment.
• Techies made the move to marketing savvy as a natural consequence of their processing of ideas.
• Settled on a very simple idea, yet one with huge potential.
• Bold vision: "determined to think big -- really big."
• Flanking Strategy: moved into uncontested territory, a new market not yet dominated by a Gorilla.
• Profitable from Month One.
• Quick to follow successful step after successful step (and to not repeat failures).
• Creative with cash flow management.
• Learned how to do the (retail merchandise) business by doing it.
• Avoided attacking Gorillas.
• Figured out what customers were frustrated with, solved that problem.

I'll leave the rest of the story thinking up to you. Read, think and repeat several times how you analyse this Wayfair story. Each reading offers to you the chance to glean a fine harvest of stimulating ideas for how to do a Spontaneous Startup.

BOTTOM LINE: Wayfair is a find example of how to do a Spontaneous Startup. You can do the same. Study the process the founders went through. That is where the low hanging fruit is waiting for you. When you "get it", you'll know the secrets that made serial entrepreneurs serial winners. And you'll be able to use your idea to build an unfair competitive advantage.

I wish you The Best on your Adventure!

MANAGING A WINNING STARTUP: The importance of "Trust"

"Trust" is critical to a startup.

The core team (typically consisting of a CEO, techie lead and business development head) have to be trustworthy.

Every stakeholder needs to trust the core team.

Employees need to trust the core team.

Investors need to trust the core team.

Customers and end users need to trust the core team.

Strategic partners need to trust the core team.

Yes, it's a very important word, central to building a winning new enterprise.

EMPLOYEES

Those engineers, marketing people and all the rest trust the leadership to provide three things:

• Competence: the core team is able to shape this great startup idea into a winning business.
• Benevolence: the leaders will not rip me off, they will provide fair compensation, challenging yet still reasonable workload, and a justified reward to me.
• Equity: the people at the top will treat me with the same standard as the rest of the employees.

When you get trust working in employees, you the core team are way ahead of the competitors who do not get it right. The top quality stakeholders will seek you out, give you the first opportunity to work with them.

INVESTORS

There is not enough time for experienced investors to closely manage the core team. Whether inexperienced or old bull-headed, core teams have to be trusted to execute a plan that can win. The people with the money just want to be excited cheerleaders.

When you find investors interfering with your daily tasks, beware: the money people may be sensing you are not trustworthy, less able then they thought to pull off the winning startup they put a lot of money into.

CUSTOMERS AND END USERS

You will get the first wave of end users willing to trust you for their first purchase. If they feel let down, you have a problem. If they feel betrayed, you have a crisis.

The same goes for customers (who send you cash).

Both constituencies must trust you.

When they do, they will rave about your product/service, spread the word around the planet via the Internet, recommending your business to many others. That's a big win. It is central to the primary thing Steve Jobs focused on in his quest to build great products that customers loved.

STRATEGIC PARTNERS

Suppliers, channels of distribution, sales outlets, etc. all need to trust you to deliver what your excited speech said. They joined you because they believed in you. Yes, they expect to benefit significantly, but it begins with trust in your ability to execute as you said you would. They expect you to be faithful and true to your word, not suddenly changing allegiances, not violating contracts, not even breaking promises and handshake deals. Complete trustworthiness is what they expect of you and your core team.

ETHICS AND HONESTY

Trust is not bout ethics and honesty alone. Yes, they are two aspects of what all the people cited above expect when trusting you (to be ethical and honest, among other things). But trust is larger than those individual aspects.

BOTTOM LINE: Trust in a startup is central to the entity's value to the many stakeholders who expect to benefit from trusting the leaders of the new enterprise. It is very personal. It is difficult to overcome a lack of trust once it has formed and thus it is vital to not do things that lead to that demise of relationship. When your stakeholders trust you, they will do amazing things for you. They will become part of your unfair advantage. Serial entrepreneurs understand the power of trust. Use it well to build and manage your winning new enterprise.

I wish you The Best on your Adventure!

BURNOUT IS GOOD NEWS AND BAD NEWS FOR ENTREPRENEURS: Lessons from the real world startup trenches

"I am so burned-out!"

"Man, I can't take it anymore, I'm out of here!"

"This is no fun, it's wading through an endless swamp. Time to stop everything."

Those are some of the emotional outbursts I've heard over the years of working with startup leaders. The intense expression of agony and capitulation are very real and not uncommon. They are symptoms that something very serious is going on inside the souls of such human beings.

The term "burnout" is now a real medically classified disease. In less than a quarter of a century it has moved from an obscure term to a word used daily. Attention to burnout has been intense from the professionals as well as amatures. Startup founder CEOs are all too familiar with the term and what it signifies.

STARTUP BURNOUT 

When your new enterprise is so difficult to manage, so disappointing and seemingly beyond the reach of the dreams of success you had at the beginning, your emotions are going to be seriously impacted.

When your emotions become damaged, you and your startup personnel are heading for burnout.

You are highly advised at this stage to see if you and your core team are suffering or headed for burnout.

The diagnostic is easy to do and well validated by MDs from reputed organizations. See the link below for a simple diagnostic test by the Mayo Clinic.

Burnout can affect your entire team of people and when a startup begins to lose key talent to one after the other, it signals deep problems that need immediate attention.

Remedies for burnout in startups call for professional help. Amateurs are not skilled enough to bring about the needed healing. As an MD doctor for help. Licensed professional behaviorists and therapists will come to your aid.

BURNOUT OPENS THE DOOR TO DOING A STARTUP

There is a positive side to burnout.

I've seen winning managers drop out of global corporations due to burnout (e.g. drowning in office politics, 24 x 7 hours managing teams of people in time zones all over the planet, enormous effort to grow sales less than 3 percent a year, endless meetings with no purpose, constant criticism from boss, peers and employees, etc.).

And I've seen such tormented people take a break, get professional help, recover and then do a startup.

Venture capitalists often welcome such talent into their offices as "executives in residence", letting them recover and find a startup to go manage. The individuals are refreshed and welcomed, and bring with them "lessons in the school of hard knocks": "This time I will do it right!"

Others I have seen buy an RV and drive with their wife to visit all 50 States in one year. They return and start looking for a startup to lead.

TOOLS AND TIPS

 A behavioral expert touched base with me yesterday as part of his research into burnout. I told him I had found these to be practical and helpful to company leaders concerned about burnout in their businesses:

Best Summary:
http://www.mayoclinic.com/health/burnout/WL00062

Best Article:
http://www.christianpost.com/news/living-the-simple-life-fighting-job-burnout-54298/

Related Issue:
http://www.mayoclinic.com/health/coping-with-stress/SR00030

BOTTOM LINE: Burnout is real and seriously dangerous, to people and to companies. Startups are not immune, nor fated to end that way. Knowing how to diagnose burnout is a first step. Knowing who to contact for help is the next step. With that knowledge, founder CEOs can stay sensitive to what causes burnout and work their cultures to avoid the disease setting into their startups. People wisdom is part of what makes unfair advantages unfair.

I wish you The Best on your Adventure!

JOHN

"PROVE IT!!" IS THE NEW STARTUP MANTRA: Back to the Future circa 1970

"Prove it and then we'll consider investing."

"I want to see how the app catches on before I jump ship."

"We will get this thing launched and then figure out how to make it sensational."

Those are comments I've heard often from investors and talented people as 2012 begins to emerge.

To me they signal we have arrived in a fresh startup era, one that reminds me of the "good old days of the 1970s." Back then software startups were getting hot (and got even hotter when the personal computer ushered in the 1980s boom). Investors (not yet dubbed "venture capitalists") were cautious, wanting to see the software running before signing the check. That process launched a wave of successful startups running large applications and new databases. It became a tsunami as the PC followed Apple's arrival.

Central to the process was "Proof of Concept" followed by "First Product Launch". After those two steps, investors signed checks.

Today, I find many two and three man techie teams coding at night and on weekends. Often working remotely from each other, their friendships link them to the focused effort: get this thing up and running, then we'll find some seed money.

The good news for entrepreneurs is that this process opens the door for more ownership (percent). You take the risk for the earliest phase of the new enterprise and thus keep those seed round shares for yourself (e.g. Zuckerberg with Facebook.).

The bad news is that you have to finance the early stage by yourself. That reduces the number of people willing to join you. And it slows development time to market. And it makes it likely that you'll find a lot of competitors emerging the same way.

I'm back from Cornell University where I again saw this phenomena at work. It is here to stay. So plan on it.

BOTTOM LINE: We are in a fresh modification of the traditional process of launching a new enterprise. Investors are expecting to put money into potentially large deals only after they have shown success with an infant product or service. The "success" of the initial launch is what attracts the people with the money. It is tricky to do, partially because you need some friends to join you without being paid. Serial entrepreneurs know how to do this. You can figure it out. So get started, it will be a solid first step on your way to building an unfair competitive advantage.

I wish you The Best on your Adventure!

STARTUP LESSONS FROM TODAY'S "APPLE BLOWOUT QUARTER" AND "THE CIRCULAR FIRING SQUAD OF THE REPUBLICAN PRESIDENTIAL HOPEFULS"

A few minutes ago Apple announced a "blowout quarter" of sales and revenue (Tuesday afternoon, January 24, 2011).

Twenty four hours ago the Republican presidential political hopefuls debated in Tampa.

Startups can learn a fundamental lesson from both events:
"You have to stand for something" to win.

==========================================================================

STAND FOR SOMETHING

Apple sells products that are exciting in their elegant simplicity. There is no confusion. The positioning in the mind of the consumer is clear. The message is short and crisp.

Each of the Republican hopefuls has yet to take a stand on what he stands for. Each of their messages is a combination of many words (attempting to appeal to the most voters without offending too many others). That's the ultimate compromise and a sure way to not win. Voters stand aside, confused, with over a third saying they are undecided hours before each voting deadline. Everyone knew what Obama stood for ("Change, Yes We Can"), he owned that wording. Perhaps the Republican victor will be able to eventually do the same kind of focused messaging. But until then, voters will continue to scratch their heads.

It has been my experience that serial entrepreneurs quickly figure out what their company should stand for (in less than four words). That is difficult, but is a mark of the grand winners.

Is there something else required for a startup to win? Yes, there sure is!

Must Have

Serial entrepreneurs tell me there are three Must-Have things your startup requires to win:

1. Products that "WOW!" your customers. Exhilarating substance, not boring fluff.
2. Execution with excellence. Doing your plan brilliantly.
   
3. Moving target that keeps competition behind.

Products that are okay, but not exciting, produce Number 2 (Chimpanzee) companies and start a slippery decent into the group of a dozen starving Monkeys. Gorilla status requires products that get the end user highly emotional, eager, compellingly driven to get their hands on those products (Riots at the Apple store in Beijing). Startups with me-too products ("better, quicker, cheaper") cannot become great winners.

Execution by your company must deliver everything on time, well done, month after month after month. If you err, you end up losing your momentum. Lululemon missed executing inventory deliveries, angered customers, and their stock was crushed. Apple has continued to deliver with brilliance, in spite of wildly unexpected demand by consumers for phones, pads and computers. Startups must do the same, under even more challenging circumstances.

Once a Gorilla of a new market, the leader must keep up the momentum with more great product inventions and continued, amazing, execution. That moving target makes competitors cry, unable to leap over and take the lead. RIM failed to do that with its Blackberry. Apple leaped over and never looked back. Android phone suppliers (Number 2, or Chimpanzee status) are running at feverish levels to just keep closely behind Apple's constantly changing leadership position.

 NOT ENOUGH

The above Four Must-Haves are required, but are not sufficient to ensure startup success. You have to have one more thing to win:

Number One is "You have to stand for something" to win.

A clear, short message about what your startup stands for is what end users are seeking. That is the foundation on which all else is built. Then your WOW! products become branded, never to be forgotten by end users. Your execution is appreciated by customers, reinforcing your growing position as The Leader of the new market. Your ever changing, constant innovation leaves your competition standing (behind) in awe of your startup. Bloggers spread your message around the globe (at no cost to you.)

That is what marketing is about in this new era. It is mandatory for startups.

Done well, you are shooting a rifle at a clear target.

Done poorly, you are shooting a shotgun in a circular firing squad.

BOTTOM LINE: Serial entrepreneurs figure out swiftly what their new enterprises should stand for. They deliver fresh products/services with quality and timeliness appreciated by customers. Further innovation surprises competitors, leaving them continually behind. That's power marketing. That's the basis for building your unfair competitive advantage. Veteran entrepreneurs do it all the time. You can do the same.

I wish you The Best on your Adventure!

STARTUP 2012: What style CEO will work best?

"What type of management style works best for a startup?" is a question I'm often asked.

Some of the veterans of new enterprise land have concluded that the best answer is "Whatever style gets the job done."

Unfortunately that's not very helpful, especially to first-time entrepreneurs who are wondering if they have "the style" it takes to be the CEO.

My research tells me that there are as many different startup CEO management styles as there are sports coaches. Both groups compete to win. Both groups are composed of CEOs with vastly different styles of getting the job done (through people, ergo by managing people).

So the first tip today is: Any style of managing opens the door to any person to be a founder CEO. You are not ineligible because you lack "the winning style" because there is no one style that wins.

What distinguishes the CEOs is the company culture they create because of the kind of person they are. CEOs dominate the values of the new enterprise. They hire people with similar values and those people do the same. The result is a collection of startups with vastly different cultures. Google is not Facebook is not Apple is not your Newco startup. In essence the new enterprise mirrors the values of the founder CEO. That means you become the designer of the culture of the startup by just managing via the style that is natural to you.

I'm currently studying the biography of Steve Jobs, picking out elements that get me thinking about management style and startups. I knew Jobs and people close to him over decades, thus the book is less news and more of a way of thinking about management styles for startups. This is one reason I recommend startup people read books to study people.

There was little innovative about management style at Apple. There is at Google. Both are very successful new enterprises. Their founders' values are the primary determinants of how their company's culture is built. And that brands each company forever.

TEST YOUR STYLE

What is your management style?

One refreshingly different way to examine your management style is to see how it measures up with love.

For a definition I use a passage from the Bible:

1 Corinthians 13:4-9

New International Reader's Version (NIRV)

 ⁴ Love is patient. Love is kind. It does not want what belongs to others. It does not brag. It is not proud. ⁵ It is not rude. It does not look out for its own interests. It does not easily become angry. It does not keep track of other people's wrongs.

 ⁶ Love is not happy with evil. But it is full of joy when the truth is spoken. ⁷ It always protects. It always trusts. It always hopes. It never gives up.

 ⁸ Love never fails.

Try asking yourself (and then a good friend) how you are the same or different when using that criteria to measure how you manage people.

Then consider what you might do to alter your managerial style to get even more results.

BOTTOM LINE: Knowing your management style reveals how your startup will build its culture. That will show you what kind of people will be repelled or attracted by your style. It will open you eyes to what you need in people around you, talent required to complete the managerial skill set required to make your new enterprise a success. Serial entrepreneurs know that. It's what they use as the foundation to build their unfair competitive advantage. So can you.

I wish you The Best on your Adventure!

SHOULD YOUR STARTUP ACCEPT THE SALE PRICE FROM A BUYER? Some tips on negotiating to a successful conclusion

 What can you do about selling your company at a good price?

Below is an email I received recently from an entrepreneur whom I respect, and some of the tips I gave him.

======================

From: Mr. O
Sent: Tuesday, November 29, 2011 10:06 PM
To: john@nesheimgroup.com
Subject: Some questions about M&A

 Hi John,

 Hope you are doing great.

I am shooting you an email because I believe you are the best person who can address some of the questions I have about the process of Mergers and Acquisitions. I've read your blog, but could not find the information I am looking for. So I thought of emailing you directly.

 I am interested to know your thoughts on what the negotiation steps are after the acquiring company makes an offer to the target company. 

How much room is there for negotiation before the acquiring company decides to turn its back?

Let's assume here the offer is on the low end of what the founders had anticipated. Are there specific steps to negotiate the offer up without hurting feelings?

 Looking forward to your take on this.

 Thank you,

Mr. O

 ===============

Hi Mr. o,

Good to hear from you, seeing that good mind of yours in action.

 ABOUT M&A

= It is about process.

= The process needs daily managing to keep it moving forward to the final goal. Expect to be 100 percent consumed with the process. (Your startup business will suffer).

= Final goal is a Decision: Sell or wait or shut down. Start with a realistic assessment of what you should do about each of those alternatives. Put a number on each in monetary value.

= With an offer to purchase on the table, start with an honest assessment of “How can we continue without selling?”

= Use that assessment to draw a line in the sand on the selling price: “We will not sell below this price.” And keep that a secret, of course. This is your Deal Buster number.

= Expect to get closer to -- but not to close up -- the gap between Your Higher Price and Their Lower Price.  You will not get to your Higher Price, ever.

= Document a list of the reasons for  your Higher Price: patents, brand names, trademarks, licenses, contracts, leases, technology, working IT infrastructure (make or buy economics, e.g. web site, ecommerce), location, customer base (existing), new customers (growing rate), business model (translate customers to money), competitive strength (market position versus competitors), compelling product/service, working company (people who get along together, like their work, get things done), management core team (track record of accomplishments with this company), strategic partners (handshakes, contracts), advisors (special talents), board members (wisdom and perspective, network of connections). Put value on each of those in monetary terms. There will be more here than you (and the Buyer) realize.

= Compare your list to that of “similar” companies, private and public.

= Use valuations of any other private companies that you can get your hands on. Related or  unrelated will work. Use multiples of revenue to set values, ignore profit  valuation methods. Even multiples of public traded stocks in the same general industry will be helpful to you.

= Lock up your emotions. This is about money. Period. No one hurts anyone in business, that’s for shrinks and priests to deal with. Simply be a business professional during the M&A process.

= Expect to get to do at least one round of Give and Take on the sale price. The first attempt will tell you how open the buyer is to yielding ground. "We think we have assets you might not be aware of that are worth more than your initial offer suggested and we'd like to discuss that with you tomorrow." is a good way to open the next round of discussions. No one likes to overlook something of value, so the Buyer will typically listen (eagerly).

=  Competition is your Best Friend: look for an alternative buyer, immediately. The leaks in your search will spur the buyer on, in your favor. You might even find a better priced buyer.

= Measure the Make or Buy alternative for the buyer: how long ,with how many people, would it take the Buyer to duplicate your business? Put a monetary number on that.

= How much more, greater, can the buyer make of your company (than you alone)? Put that Opportunity Value into monetary terms.

= Measure the Cost of Time to Market: How much sales and profit will the buyer lose or gain if it does or does not buy your company?

= Get your Champion Inside the Buyer to get excited about buying your company: s/he will have a special reason to make the purchase (find out that reason, and appeal to it daily, e.g. major promotion, chance to run a business, company hero [others have failed in his/her company], produces a Big Winner for his/her company, etc.).

= Talk to people who have sold and bought other companies, private or public. Listen to their stories and learn.

= A lawyer experienced with M&A can be a super asset to you in this process. Don't use a first-timer.

= Practice your negotiations by talking with advisors and friends, before you make the phone call to the buyer. That is a good process to use to get any reluctant board members on your side.

= Remember this  is a process that requires daily effort and management to push it to a conclusion.

Hope that helps you a bit, Mr. O.

(And by the way, there is a lot more to negotiate after you agree on a number: e.g. Your role or contract, ditto for the other people, etc.

========

BOTTOM LINE: Selling your company is part of a negotiating process. It is intense, emotional and draining. Your basic business will suffer. Get the deal done or ended ASAP. If you prepare, then you will be able to increase the sale price. Know when you will leave the room, what your Deal Buster price is. You will be amazed how many people out there have done this. Contact them and learn. Focus on managing the process daily, be professional, put the emotions in a closet until you are finished, and keep going until it is over. Serial entrepreneurs have sold their companies successfully. So can you. It's part of the winning entrepreneur's unfair advantage.

I wish you The Best on your Adventure!

 

 

 

 

IPO GROUPON: How much did the employees get?

I'm in the midst of dissecting the Groupon IPO prospectus. It's a real messy story, of a series of acquistions that created and grew the startup to IPO in less than four years.

My first set of self-generated stats has shown me something remarkable: The 10,000 employees got a very low ownership compared with the founders and early investors.

My analysis so far shows:

• There is only 7 percent of the company reserved for future stock options.
  • LinkedIn had 15 percent.
• There is only 4 percent of the company that has been sold to employees via stock options. And the bulk of that was optioned to top executives.
• The value per employee of the 4 percent was (at IPO pricing of $20 per share) $60,000. Mason, the CEO was valued over $1 billion.
  • LinkedIn value per employee was $617,000 and the founder CEO Hoffman was valued at $900 million

The gap between the top brass and the workings is stunning, the kind of thing in principal that The 1 Pecent Demonstrators are upset about. I've seen a lot of IPOs in my years, but this wide-gap sharing of ownership is a first-of-its-kind for me in venture capital backed new enteprises. (There may be more to come with Zynga and Facebook. If so, it's a new chapter in the history of modern startups).

Next week I'll have more time to dig into the swamp and learn more. Right now I've got to pack my bag and get ready for flying ithaca, New York to do final exams at Cornell University this week (I always look forward to seeing what cool ideas the students have come up with for their startup plans).

BOTTOM LINE: As founder CEO, give some thought to the gap between you and employees when designing your stock option plan. If you see a gap as large as that of Groupon, expect to be a target for critics and probably employees (who may leave for greener pastures). Planning a fair, competitive and motivating-retaining stock option plan is what serial entrepreneurs do well. It's part of their unfair advantage.

I wish you The Best on your Adventure!

STARTUP MANAGING EXPERIENCE: How much do you need?

I received this email today from a recent MBA graduate: "My try on entrepreneurship has not worked out.  I am going back to corporate to gain more experience before trying again later."

That is a wise decision by a person with a long career ahead of him. The situation begs the question "How much managerial experience do I need before joining a startup?"

I can best respond by classifying people as follows:

• Recent College Graduate: This eager person is seeking their first job. They are excited about doing a startup.

• 5 Years or Less in a Corporation: Such people have worked for a large public corporation. They have done work, perhaps with some excellent reviews, gotten raises and may have managed a small group of people for a year or two.

• Recent MBA Graduate: Similar to the 5 Years category and have recently finished their MBA after three or four years of business experience.

• Outstanding Manager: Such people will have a track record of at 5 to 10 years in a public corporation. Their track record shines. They are labeled as top notch, first class, rising star by their former bosses.

• Startup Did Not Work: These are people who joined or lead a startup that has shut down or been sold, one that has not become a success.

So what should such people do when considering "doing a startup?" Here are some things go ponder:

• Recent College Graduate is rarely successful in performing in a new enterprise. They often believe they have a wonderful idea that could make them rich, and succeed like Google. Their lack of managerial skills requires they find a core team to join them and then create a business plan that has a chance of succeeding. Most find working first in a public corporation to be the wisest next move, leaving the startup until later when managerial success is clearer.

• 5 Years of Less in a Corporation people seem to struggle the most in a new enterprise. They lack the outstanding track record and stunning skills sought after by experienced startup leaders. They are advised to keep working on greater achievements as managers before considering doing a startup.

• Recent MBA Graduates often get the startup bug after a few classes on entrepreneurship in school like an MBA online school where mega-buck entrepreneurs were speakers. Most can find jobs below the vice president level in large corporations where they can start on the road to outstanding success as managers of people and then divisions representing complete businesses. The few who find jobs in startups mostly struggle like those of the two categories above.

• Outstanding Managers are very attractive to startups when they seek work at the level just below vice president (Director level in the U.S.). Those who have become Vice Presidents in successful divisions are especially attractive if the corporation has gone public less than ten years ago. They are even more sought after if the corporation was private when they joined and then went IPO.

• Startup Did Not Work Out people have to make a decision: "Should I try a second time? Or should I go work for a large public corporation next?" It is hard psychologically for many to stop doing startups and instead work for a giant. I see lots of resumes with that pattern. A string of not-very-good startups typically follows. They make doubtful next hires for venture backed startups. I think most of this category go on to work in public corporations and succeed there. My email has found a few of them later finding a startup and succeeding that way.

BOTTOM LINE: Picking the right time for you to seek a managerial job in a startup is a serious decision. Managing a startup is special. Lessons from giant public companies do not transfer well to new enterprises. Learning on the job in a startup works better. Your choice of entry point should depend on your track record. Success managing increasing numbers of people in chaotic conditions launching new products will be what startup recruiters are looking for. New enterprises are mostly about the capabilities of their leaders and employees. It is a people game. The stakes are big. So the choices of experienced managers are made with special care. When you can bring the right managerial experience to a new enterprise, you will find no shortage of opportunities. It is your task to pick the best moment in your career to do that. Then when you join the new enterprise you will be a significant addition to the building the startup's unfair advantage.