“We’re looking for super creative talent for our startup, where should we go to find them?” said the startup founder.
That entrepreneur understood that finding the well that gushes with brilliant talent can produce riches beyond measure. That begins with a couple of amazing people and leads to joy working with them doing awesome things with your startup.
So where is this hidden pool of amazing, creative talent?
They are an abundant source of people who do amazing things, according to a recent report by Eric Weiner in the Wall Street Journal, “The Secret of Immigrant Genius”. Take a look at what he found:
- Fake Stereotype: “… we usually turn to a tidy narrative: Scruffy but determined immigrant,
hungry for success, arrives on distant shores. Immigrant works hard. Immigrant is bolstered by a supportive family, as well as a wider network from the old country. Immigrant succeeds, buys flashy new threads. It is an inspiring narrative—but it is also misleading.”
- Genius Not Explained: “That fierce drive might explain why immigrants and refugees succeed in their chosen fields, but it fails to explain their exceptional creativity. It fails to explain their genius.”
- World Upside Down: “Recent research points to an intriguing explanation. Several studies have shed light on the role of 'schema violations' in intellectual development. A schema violation occurs when our world is turned upside-down, when temporal and spatial cues are off-kilter.”
- “Open to Experience” is Key: “Exceptionally creative people such as Curie and Freud possess many traits, of course, but their “openness to experience” is the most important, says the cognitive psychologist Scott Barry Kaufman of the University of Pennsylvania. That seems to hold for entire societies as well.”
- Cultural Variety Frees Minds: It isn’t necessarily new ideas from the outside that directly drive innovation, Dr. Simonton argues. It’s simply their presence as a goad. Some people start to see the arbitrary nature of many of their own cultural habits and open their minds to new possibilities. Once you recognize that there is another way of doing X or thinking about Y, all sorts of new channels open to you, he says. “The awareness of cultural variety helps set the mind free,” he concludes.”
- Everyone Benefits: “In a 2014 study published in the Creativity Research Journal, Dr. Ritter and her colleagues found that people did not need to participate directly in a schema violation in order to boost their own creative thinking. Merely watching an actor perform an “upside-down” task did the trick, provided that the participants identified with the actor. This suggests that even non-immigrants benefit from the otherness of the newcomer.”
I’ve blogged before on creative people, and worked with several of the Silicon Valley geniuses. They are testimony to me that immigrants added to your startup can produce amazing results.
So get out there and start talking to them, those people with accents and drive and ambition and more.
One will lead you to another, they are very communal, supportive of each other, eager for each to succeed in their new home country.
BOTTOM LINE: The number one reason startups fail to achieve their ambitious growth goals is they cannot attract the creative talent required. Clever entrepreneurs have learned to go to the immigrant pool for great people. Find one, you’ll quickly find more. Serial entrepreneurs know they are worth their weight in gold. When you learn that secret, you’ll add a powerful element to building the unfair advantage for your startup.
I wish you The Best on your Adventure!
Eager to get going?
“Tips & Tools for Entrepreneurs in a Hurry”