A clever elevator pitch is the tool of choice for serial entrepreneurs.
They use it to
- Get cash
- Get people
- Get legal
- Get started
"Tell me about your idea!" calls for an immediate response. Veterans are ready 24 by 7. They know the interested party is saying "Tell me an exciting, short story."
How short? The serial entrepreneur has two versions: 30 seconds and 3 minutes.
All words and numbers, no slides or handouts.
I've compiled a checklist for you to use as you create your elevator pitch. It's from the practices of the best of the best. Here it is:
Checklist: Your Elevator Pitch
- Like a movie trailer
- Quick story
- Boom, flash, quick, energy
- Facts, numbers
- WOW! = emotion
- Mystery = enticement
- Grabber = “Tell me more!”
- Partial = just enough
- Number = potential
- Reason = $ or join us or blog about us
- 30 Second Version
- 3 Minute Version
When your elevator pitch looks like that, put it in your head and get ready. It's the most powerful tool you can use to get your startup going.
BOTTOM LINE: Startup veterans have a knack of assembling selected elements of their idea for a great startup, forming a short story that grabs attention, leading to meetings and decisions favorable to their new enterprises. Crafting such a story is indeed hard work, but well worth it. So use the checklist, craft your own versions of your story. Then put that to work as you set out to build an unfair competitive advantage.
I wish you The Best on your Adventure!