"Let's get going! Fast! Right now!"
That's the mantra the founders of a new type of new enterprise.
It was discussed by The Economist in a video presentation that makes it clear how there is a fresh flood of startups with the following characteristics:
- Simple idea.
- Low cash cost to get started.
- Vast consumer market potential.
- Exploits existing technologies.
Examples include apps builders dreaming of launching the next Angry Birds and Uber that combines existing technologies to create a car sharing taxi-like service.
I expect the automated house dream of geeks to be next, spurred on by the billion-dollar-plus purchase of Nest by Google. That's another attempt to use technology to do "amazing things" to where we live. Perhaps this wave will not end in the existing graveyard of its predecessors?
As I discussed in my prior blog, look for these rising waves and hop on one for an exciting ride to the beach. Serial entrepreneurs are skilled at that.
There will still be room for startups that suck up tens of millions of dollars to get launched. Those traditional new enterprises are the dreams of wannabe-billionaires.
Meanwhile the Fast & Furious Startups will be massing to form their own waves. Expect to see a few amazing new enterprises emerge from the herd riding those waves.
BOTTOM LINE: If you are in a hurry, don't have much cash or don't want investors, and wish to exploit rather than create technology, take a look at Fast & Furious Startups. They might be just the fit for your situation. Then go figure out how to build an unfair advantage that propels your dreams to reality.
I wish you The Best on your Adventure!