There are some hot new categories heating up out there. Spot them and figure out how to ride one to fulfill your dreams!
A "category" is a market segment. Microprocessor, social networking and search are categories. As they began to form, they were spotted by entrepreneurs who swiftly came up with ideas for the new customers.
Here are some examples of fresh categories for you to consider:
- DIY Computing. Build your own computer without needing a computer science degree or factory full of chips, boards and connectors. Example: Kano Computing.
- DIY Electronics. Build your own electronic gizmo without needing an electrical engineering degree. Example: Littlebits.
- Social Messaging - Secret Sharing. Share and keep it a secret (but titillate along the way). Example: Whisper.
- Native Advertising. Corporations pay to have editorial-style content (or links to that material) featured online, in lieu of traditional advertisements. It's your chance to contribute via your own startup. Example: Contently.
And of course there are many opportunities among the arrival of categories such as 3D printing and personalized medicine where the first wave has produced gorillas and you have the chance to surf the follow-on wave.
BOTTOM LINE: Each wave, each new category, is an opportunity for you. Learn to spot them and figure out how to ride one. Serial entrepreneurs do that every day. So can you. Get started now and build a great business as you construct an amazing unfair advantage that scares off competitors.
I wish you The Best on your Adventure!