So you've got a great start-up started but feel like you are lost in the crowd? Can't get attention or respect? Lost in the herd of start-ups in your space?
How does a serial entrepreneur "cut through the noise?"
Here are some practical tips I've learned from the best (and worst) of the bunch (of start-ups) over my too-many years of working with ambitious entrepreneurs like you:
- Start-ups fall into two categories: LIFE or DEATH
- LIFE start-ups give birth and succeed.
- DEATH start-ups are dead-on-arrival and should be quickly buried.
- LIFE start-ups do something never been done before.
- DEATH start-ups do "me-too, better" things already done by someone else.
- LIFE start-ups start a new category (social networking, location-based-services).
- DEATH start-ups enter an established category that everyone knows about.
- LIFE start-ups enter a fresh market not yet dominated by one company.
- DEATH start-ups attack an established market dominated by a Gorilla (Facebook, FourSquare).
- LIFE start-ups think global, world-class, all over the planet, from the day they are conceived.
- DEATH start-ups think "local", small.
- LIFE start-ups create "WOW!" in their product/service that thrills end users, customers and bloggers.
- DEATH start-ups are undistinguished copy-cats that bore everyone.
- LIFE start-ups are so exciting that they "go viral" because people cannot wait to spread the word around the planet.
- DEATH start-ups are so boring they think they have to advertise or do shocking things to get attention.
- LIFE start-ups have assembled the elements that produce an UNFAIR ADVANTAGE.
- DEATH start-ups have no competitive advantage.
BOTTOM LINE: Life or death, the choice is yours. You'll "cut through the noise" when you are a LIFE start-up. If not, quickly dig a trench, bury your start-up and go on to do a LIFE start-up next. This is not rocket science. It is essential for you to learn. It is what it takes to thrive (not die). When you "get it", you'll understand how to build an unfair advantage. You WILL stand out in the crowd, cut through the noise.
I wish you The Best on your Adventure!