Smart entrepreneurs make clever moves. They are agile. They become gorillas of new markets.
Ignorant entrepreneurs make foolish moves. They attack giants. They get crushed and die.
Rixty, an alternative online payment platform that can already be found in many popular social games, has closed a $1.24 million venture round.
The new market Rixty is competing in is not yet dominated by a gorilla. Rixty could become that gorilla, at least for the US portion of the new market (I don't know who is the gorilla in China or Korea).
It is a simple strategic concept. It has simple rules to follow (execute).
- A good flanking move must be made into an uncontested area.
- Tactical surprise ought to be an important element of the plan.
- The pursuit is as critical as the attack itself.
Ambitious entrepreneurs should aim to become black belt masters of strategic marketing. It is the power behind building a world-class brand. It is the foundation on which startups succeed.
Flanking agility is used by most startups that become gorillas. That is your Primary Goal. Do that and you'll know what amazing success is all about.
BOTTOM LINE: Street smart entrepreneurs move into uncontested markets before a new enterprise becomes the gorilla of the new space (Facebook = social networking; Amazon = search). That agility moves them quickly into a fresh market. The naive entrepreneurs attack gorillas (and die). Investors know this. So do startup savvy employees. When you learn it, you'll add a very powerful element to your power. It is fundamental to building an unfair advantage.
I wish you The Best on your Adventure!