(Dear Readers: While I am updating High Tech Startup, I plan on two blogs per week.)
wanted you to comment on a recent comment to one of my recent blogs. Here it is:
Great Article. In regards to the product, I like how you mentioned, "Amazing! Like not Other." I believe that's all about the creativity of the team behind the product. Sometimes I think it takes a couple of tries, especially with a consumer web app, but learning from the experience is all part of developing a better experience. Google stumbled upon their business model only after a key acquisition and Facebook was more for being a hot-or-not rating service rather than it was for social networking site. Overall, I think it takes iterations to create that amazing experience and business model.
That is an entrepreneur expressing the importance of agility in the form of starting-learning-changing over and over and over. The opposite is "Plan your work and work your plan" and other adages from large corporate management.
Startups operate by making changes by the day, looking at what happened and using what was learned to adjust further. Iterations. Day after day after day.
I like to think of a startup as a lump of clay to be used by a sculptor to create a beautiful statue. As the work begins, the idea of the outcome begins to change, to shift, to be modified in the mind of its sculptor. What eventually emerges will most likely be very different than the first idea.
Serial entrepreneurs understand that. They pick investors and boards of directors who accept that. Why? Because this agility, this iterative process, is required to produce the final outcome.
This fluidity can be unnerving to leaders who want to control the outcome.
The fluidity can derail first-timers who do not understand that iterative agility always has a clear goal in mind, even while it is changing the startup day after day.
BOTTOM LINE: Agility is life for a startup. Iterating is used to make repeated changes to a new product, service, business. From idea to final launch, the changes are not predictable. But that is part of the adventure. It calls for courage balanced by wisdom. It is a huge part of building an unfair competitive advantage. Others have done it before you. Now it's your turn.
I wish you The Best on your Adventure!