I'm enjoying watching a second-timer entrepreneur follow his intuition as he starts his new enterprise. His first business attempt is no more. It was finally put out of its misery. I find it fascinating to see how he is applying (and sometimes avoiding) the many lessons he learned in his first attempt. As I have been reflecting on what I see, it is now clear that he is leading with his intuition. He is much happier and more fun to be around. I thought you would enjoy reading about some of the good things to learn from such an enthusiastic application of intuition.
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Here is the Merriam-Webster definition of "intuition":
- in·tu·i·tion
- Pronunciation:
- \ˌin-tü-ˈi-shən, -tyü-\
- Function:
- noun
- Etymology:
- Middle English intuycyon, from Late Latin intuition-, intuitio act of contemplating, from Latin intuēri to look at, contemplate, from in- + tuēri to look at
- Date:
- 15th century
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I find serial entrepreneurs are outstanding at and applying learning, very quickly. That adds up to a knowledge bank rich in experience. They are quick to apply what they learned, so quick in fact, that they act without consciously thinking.
Some call this "gut feel" while others describe it as strong talent or gift. I find it in people everywhere, but most don't think about it.
"Quick and ready insight" calls for speedy thinking, calls on a reserve of appliable knowledge and application that gives the entrepreneur visibility and clarity in the midst of the fog of startup war. That means you must take time to learn, deliberately (note the word "contemplating" in the definition) and with a meditative level of time to dwell on and work on what you have experienced.
I recommend to the first-timers I coach to start a daily journal. Write down one thing you learned each day. Go back and read some of them. Mediate on them. That builds your bank of know-how to call on when you need quick and ready insight.
BOTTOM LINE: Intuition comes from experiences that are learned and stored. They are called on in times of need, e.g. to make tough decisions on-the-fly. It is more than a gift. It comes from hard work and conscious acknowlegement of good and poor decisions made in the past. Serial entrepreneurs are great at that. It's part of what gives them an unfair competitive advantage.
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