Are you thinking about doing a better social networking service, or improved search, or an e-book offering more for authors?
That is a common starting point for an entrepreneur: better, improved, more are the operative words.
But those ideas are aimed at a seat occupied by a very large gorilla: Facebook, Google and Amazon. If you try to join them in the space they dominate, they will merely move their hulk a millimeter and crush you. In fact, they don't have to move at all. They are more likely to ignore you and enjoy watching you starve to death.
When a gorilla has arrived, that means the battle is over. End of war. From here on, attackers don't stand a chance. Head-on attacks with faster-quicker-better-cheaper end in carnage, blood all over the street.
Serial entrepreneurs avoid attacking gorillas. Instead, they move around them, into an uncontested space. That is a flanking competitive maneuver. It wins them a chance to become the gorilla of a new space that does not yet have a gorilla seated in it. Wow! That is exciting!
BOTTOM LINE: Avoid gorillas. Do not provoke them. Find a new space not yet occupied by a gorilla. Plan to become the new gorilla in the new space. That opportunity will be very attractive to investors, employees and bloggers. Using the flanking strategy is what serial entrepreneurs do to win, again, big time. When you understand that, you'll be well on your way to creating a great unfair advantage.