Your prime directive is to become a gorilla.
A gorilla owns around 30% share of a new market category. Then there are a couple of chimpanzees each with a share of market in the teens. They are followed by a dozen starving monkeys each with single digit shares of the market. That is how fresh market battles end up. After that, the war is over. Time to move on, looking for fresh ideas in other (new) spaces.
Alibaba of China has filed to go public (in Hong Kong). According to Analysis International, Alibaba is the gorilla of the online business-to-business market (as of second quarter 2007).
In fact, when you click on the thumbnail below, the pop-up shows Alibaba has double the share expected for a gorilla. (Watch for the Alibaba IPO!)
BOTTOM LINE: Your company has a single objective to focus on: become the gorilla of a fresh market segment. That is how you convert an unfair advantage into powerful results.