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Thursday, 02 February 2006


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It seems like the fever of social entrepreneurship is exploding. I guess people are starting to realize the monetary potential of doing business with the world’s 4 billion poorest people, which make up about 2/3 of the world’s population. Coupled with the fact that the bulk of population growth occurs mostly in these areas, I would think that this is where the real source of market promise lies especially when this particular group of population could easily swell up to more than 6 billion people over the next few decades. In addition to that, social values are also created while trying to generate profits from this group of people. Investing in the market of the poorest people means lifting billions of people out of poverty, desperation and social decay. Hence, it is probably like killing two birds with one stone when we eradicate social problems through profits. The market of the poorest people may prove to be the most attractive one.

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