Want to boost the power of your startup's plan to build a great new enterprise?
Learn from the best - take a look at how customer centered world-class marketing minds are thinking in this digitally drenched world into which we are launching startups. Then apply the lessons to your bplan.
- Understand the market/channel size.
- Ensure your community has connectivity.
- Seek opportunities that add the greatest value around your brand.
- Derive market insights from your customer community.
- Look for best in class from competitors and other categories.
And here is the final challenge:
"What was clear at Mobile World Congress 2014 was that the conceptual has been replaced by real examples of mobile technologies being used to add value to customers. The race is on to deliver the branded mobile services our customers will rely on. Have you started yet?"
That's what any new enterprise today must do: dive into the minds of your potential, customers. Figure out who to focus on (your Ideal Customer). Listen and create that special something, that WOW! that gets them racing to use what you are offering. Respect your competition, become best in your class.
BOTTOM LINE: The finest marketing minds know customers are the key to the success of their new products. Serial entrepreneurs agree. So go talk to real people who you think will be crazy about your product offering. Listen. Then return home, make changes, and repeat until you are satisfied your offering will get your Idea Customer buzzing the word all over Facebook and Twitter. That's central to building an unfair competitive advantage.
I wish you The Best on your Adventure!